Smeg has begun a new partnership with an up and coming, popular cooking video company, the Sorted Crew. www.sortedfood.com
Sorted’s success can be partly attributed to their easy to follow, honest cooking videos, which have been an online phenomenon. Sorted started out a few years ago when they came home from university and started exchanging horror stories of their eating habits. Ben, one of the Sorted crew (a trained chef) put together some fool proof recipes for his friends, and Barry (photographer) saw an opportunity to create and publish a cookbook crammed full of his creative work and Ben's recipes. And they've never looked back since.
They then set out to share these recipes and the idea of social cooking with friends online. YouTube became the perfect platform to share Sorted recipes with a larger audience (www.youtube.com/sortedfood). Delivering quick, simple and tasty dishes, heavily seasoned with banter.
Now in their third year they have just moved to a brand new studio kitchen, which features a stunning 50’s retro style Smeg fridge standing pride of place. Sorted will be producing one film a day for the rest of the year, and Smeg wish them all the best for the future!