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Smeg has been busy unveiling its latest project, ‘Nuovo Vista’ – new view. A new view of Smeg, its products and most importantly an extensive new facility housed at the Magna Building, it’s Abingdon HQ in Oxfordshire.

Located within Smeg’s three story building and grounds, the Magna building’s ‘Atrium’ ground floor has been transformed into a 14,000 sq ft showroom facility designed to showcase and deliver to Smeg's trade customers, by appointment. With 400+ products from Smeg’s vast 1,000 strong UK product range on display, the space lays out Smeg's aesthetic ranges and collections one by one.

Each aesthetic features a hero kitchen display, and on the reverse the wider colour finishes and options within each design family can be seen at a glance– from ovens and compacts through to touch control wine coolers and warming drawers. There’s even sizable displays of Smeg’s latest gas, induction and mixed fuel hob range and fully working extractors, including latest downdraft models.

Contemporary in style, the facility is light and spacious, taking its time to reveal the comprehensive range, from built-in to range cooking, refrigeration to dishwashing, sinks and taps. The purpose-built space also offers extensive training facilities too. A large ‘living kitchen’ complete with cooking demonstration facilities and individual workstations with live working appliances, is designed for hands-on learning for Smeg’s trade customers, delivered by Smeg’s home economist and training teams.

The facility also comprises full conference and break out spaces, perfect for delivering Smeg’s one and two day ‘Academy’ training programmes to equip customer facing sales staff with knowledge and value. During your visit, why not take a tour of Smeg’s offices, learn how to make a pizza in just four or five minutes in the living kitchen, or marvel at Smeg’s hand painted Dolce and Gabbana collaboration in the central Atrium gallery.