Smeg London Store - 2021 Christmas Window | Smeg UK

Christmas has arrived at the Smeg London store

The countdown to Christmas has begun and the festive season is now upon us. After a very different Christmas last year, shoppers are enjoying being able to return to the streets once more to buy their Christmas gifts and with that comes the return of those breath-taking Christmas window displays.

Smeg's flagship London store is renowned for its impressive displays, which change throughout the year in keeping with seasonal events and new product releases, but at Christmas of course, they have more than a little extra sparkle.

This year, the Smeg 2021 main Christmas window display comes in the form of a Coca-Cola themed service station!

Holidays are coming

The backdrop features picturesque snowy mountains in the distance with the Coca-Cola lorry making its way down the hill, a well-known feature from the iconic Coca-Cola Christmas advert that embodies the message that "holidays are coming"

At the forefront of this magical Christmas scene is a white Smeg 500 fiat drinks chiller and the newest Collaboration with Coca-Cola, the "Iconic" retro FAB fridge. The design mirrors the classic styling of Coca- Cola’s Iconic old-school 1950s-era red-and-white vending machines, which is carried through to the gas station that the appliances sit within.

The "Iconic" Coca-Cola FAB fridge is expected early 2022.

This comes as part of the 2nd phase of Smeg's partnership with Coca-Cola which began this Summer with the Diet Coke launch party held at the London store and the creation of the limited edition Unity” fridge.

Tis the season to sparkle

The remaining store windows showcase opulent metallic and matte kettles together with their matching toasters displayed in front of a twinkling gold sequined curtain, plus a line-up of Smeg’s newest small appliance, the hand mixer, in colour coordinating Perspex boxes amongst a sprinkling of snow.

Why not pop down to Regent Street to get a closer look at our window displays?

If you’re doing a spot of shopping, our in-store team is on hand to help with Christmas gifting suggestions and can explain all the latest discounts taking place in store that you need to know about.




Smeg Flagship Store
14 Regent Street St James's

Tel: 0344 573 5573