Logo Smeg



At the end of the 90s, the third generation of the family joined the company to pursue the Smeg philosophy with loyalty: products continue to be recognized worldwide as excellent ambassadors of style, quality and spirit Made in Italy.

In the early years of the decade, the company moved its headquarters from the center of the country to the area where the production plants are located. The new building, designed by the architect Guido Canali, reinterprets the old rural courts of the Po Valley in a modern key, reflecting the attention paid to respect for the territory in which it is located. With a conscious choice not to build more than 30% of the available area, safeguarding the surrounding nature and adding 4,000 plants that have made it a protected park for the local flora and fauna. Smeg further confirms the love and the attention for their territory and the people who live there.

In the meantime Smeg continues the decisive path of internationalization that will lead it to have branches, representative offices, showrooms and single-brand stores in the five continents. 

In 2008, following the logic of collaborations with architects capable of transforming home appliances into works of art, Smeg began working with Marc Newson, an Australian designer of undisputed capacity, which will also result in the Wallpaper Design Award, which in 2009, attests the products designed by Newson and Smeg as examples of design and construction excellence.