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Visiting the Showroom

Whether you're planning a new kitchen, renovating your home or simply exploring ideas, a visit to our Abingdon showroom offers the opportunity to experience Smeg appliances first-hand. Discover our collections within inspiring kitchen settings, compare colours and finishes in person, and explore products that are difficult to fully appreciate online. Our expert team are available to answer questions, provide guidance and help you find solutions suited to your home and lifestyle.

To ensure every visit is tailored to your requirements, showroom visits are available by appointment. Book your appointment using the form below or call 0344 557 9907, selecting option 2 followed by option 1. When completing the form, please provide as much information as possible, including appliance codes you wish to see and any questions you might have.

Some built-in appliances are electrically live in the showroom, allowing you to see them working. We welcome you to see, touch and use our displays, and you can even bring your own cookware to ensure compatibility with our appliances. If you are looking to view a specific model, please note this in the form above and we can advise whether it is electrically live and available to view in the showroom.

If you are based closer to central London, you can also visit our London store or arrange a virtual appointment with the team. 

Once you have completed the online booking form

Visit Us in Person

Smeg UK Ltd
The Magna Building
Wyndyke Furlong
Abingdon
Oxfordshire
OX14 1DZ

Open Mon to Fri: 9:00-17:00 by appointment only.

  • For showroom enquiries, please call: 0344 557 9907 (9:00am - 5:00pm)
  • For showroom appointments, please complete the form above or select option 2then option 1 to connect with a representative.

The showroom is easily accessible from the A34 and offers ample on-site parking. The nearest rail stations are Didcot Parkway and Oxford. Find us on google maps

Why Visit?

See appliances beyond the screen

Visiting our showroom allows you to experience colours, finishes and materials in person, compare collections side-by-side and get a better understanding of how the product will look and feel in your kitchen.

Explore real kitchen environments

Discover appliances displayed within inspiring kitchen settings designed to help you visualise possibilities for your own space.

Experience products in action

Some appliances are connected and operational, allowing you to see key features demonstrated and experience products first-hand. NB: Please get in touch with us before visiting to confirm our current operational models.

Talk to the experts

Our knowledgeable team can provide guidance on everything from choosing cooking appliances and refrigeration to understanding which collection best suits your home and lifestyle. NBPlease make sure to book an appointment in advance so that a team member is available to assist you.

Not able to visit our Abingdon showroom?

Make a Virtual Appointment

Our virtual appointments allow you to speak with a Smeg showroom expert from the comfort of your own home. During your private appointment, we can show products, explain features and functions, and provide tailored recommendations based on your needs.

Appointments are available via video call on Microsoft Teams or WhatsApp and can be booked directly through our online appointment form at the top of the page and selecting 'Online'

Perfect for:

  • Those who live further away
  • Pre-purchase product advice
  • Kitchen renovation planning
  • Exploring our range before visiting in person
  • Getting answers from a showroom expert

Take a Virtual Tour

Explore our showroom from anywhere with our interactive 3D virtual tour. Walk through the space, discover products on display and familiarise yourself with our collections before your visit*.
*Products on display are subject to change over time.

Discover more

Events & Experiences

The Abingdon showroom is more than a place to view appliances.

Throughout the year we host a variety of experiences designed to inspire and educate, including:

  • Taste, Test & Tour events
  • Live cooking demonstrations
  • Product discovery sessions
  • Seasonal cooking experiences
  • Specialist coffee events

Whether you're looking to build confidence with your appliances or simply enjoy discovering something new, our events are designed to be welcoming, informative and enjoyable.

View upcoming events on our Eventbrite page.

Cookery School & Event Facilities

Located within the Smeg headquarters, our facilities include a fully equipped cooking school, conference areas and hospitality spaces.

Perfect for corporate events, training sessions, team experiences and product demonstrations, our facilities can be tailored to suit a variety of requirements.

For event enquiries, please contact [email protected].