Discover Smeg Events

Choose from appliance showroom tours, product demonstrations, cooking masterclasses or barista workshops.

Demos & Workshops
Discover our upcoming demonstrations

Taste, Test, Tour
Discover our Taste, test, tour events

Events
Discover our special events

Book 1-to-1 Appointments

If you would prefer to have a more tailored, customised experience at one of our showrooms, you can make an in-person or virtual appointent with our expert sales advisors. Discover 1-to-1 appointemnts at either our London Store or Oxfordshire Showroom.

London Store

Our flagship store on Regent Street, London, has over 300 products on display for you to discover. Plus an expert team on hand to help you find the best appliance for your kitchen.

Visit London

Oxford Showroom

If you’re struggling for choice and want to see everything in one place, visit our showroom in Abingdon, Oxfordshire. The largest display of our products in the UK, plus a quiet area for chatting with our team.

Visit Abingdon

Experience Smeg

Event Highlights

Suitable for those looking to purchase, or exsisting owners of Smeg appliances
1–1.5 hour appliance and cookery demonstration
Explore built-in appliances and range cookers
Learn about different sizes, specifications and key features
£15 ticket, fully refundable against in-store Smeg purchases

Taste, Test, Tour

Event Highlights

Suitable for those looking to purchase, or existing owners of Smeg appliances
A 90-minute ‘open house’ style showroom tour
Explore full range of Smeg products including ovens, hobs, range cookers, dishwashers, laundry machines, refrigerators and small appliances
Meet with Smeg product experts and learn product features and functionalities
Live product demonstrations and food tasters, plus complimentary refreshments

Smeg Shines at Grand Designs Live 2025

Grand Designs Live 2025 was a huge success for Smeg UK, with our vibrant stand drawing crowds all week. From dynamic kitchen installations to delicious live cooking and coffee demos, visitors got a true taste of what Smeg innovation looks like in action. A team of Smeg specialists were also on hand to offer guidance and advice to visitors selecting appliances. Our presence in the Grand House was another highlight, bringing our signature Italian style to one of the show’s most popular attractions.

After such an incredible response, Smeg UK is thrilled to announce that we will be returning to Grand Designs Live from 1st to 4th May 2026!

Watch the video