What is a fridge doing underneath the bonnet of a Fiat 500?
Smeg and Fiat merge form and function to create an extraordinary item for the “FIAT 500 Design collection”. Because a refrigerator is not just an electrical appliance, and a bonnet is not just a car part.
This product is the result of years of work. It reawakens a historical collaboration between Smeg and Fiat, and not forgetting the creativity of Italia Independent –; says Lapo Elkann - The Fiat 500 is an Italian icon that from now can even be found in bars and peoples living rooms all over the world.
The “SMEG 500” collaboration stems from the interest that Fiat has always had for the world of design. The two Made-in-Italy brands had already met in the 1950’s when Fiat, with the invaluable collaboration of Smeg, also manufactured refrigeration.
“Smeg and Fiat, together with Italia Independent, knew how to approach the challenge, - comments Vittorio Bertazzoni, Smeg CEO –; and for me, creating the Smeg500, was above all a matter of personal honour. I strongly believed in this project as it pays tribute to the memory of my grandfather: when he founded Smeg, immediately after the Second World War, one of his first collaborations was creating refrigerators with Fiat. Furthermore, this partnership is witness to the amazing industrial competence of Made-in-Italy which gives life and body to creativity via one of its most symbolic objects”.
Today Smeg and Fiat surprise yet again with this inspirational new design. Reinventing looks, eliciting a smile, injecting the passion of creativity into the rigor of technology. It is the ability of art that allows you to see beyond appearances, beyond the limits. It is the ability of innovators who continually transform one thing into something else with ease and irreverence. The refrigerator is A+ rated for energy efficiency, has a 100 litre capacity, and is available in white, red, yellow, blue and green finishes.