Over 70 years of passion and business vision

Over 70 years of passion and business vision

1948

Vittorio Bertazzoni Sr founds Smeg (Smalterie Metallurgiche Emiliane Guastalla) in Guastalla, near Reggio Emilia in Italy.

1948

1955

Production of cookers begins, reaching its peak with the presentation of the first Smeg brand cooker, Elisabeth, in 1956.

1955

1963

The company presents Leda, the first Smeg branded washing machine, thanks to an increase in production capacity to include laundry appliances.

1963

1970

Niagara is released, the world’s first 14-place setting dishwasher, meeting modern requirements for large wash capacities.

1970

1971

Production of built-in appliances such as ovens and hobs begins; these products will become part of the defining elements of Smeg’s success.

1971

1977

Franco Maria Ricci, one of Italy’s most illustrious publishers and graphic designers, creates the Smeg logo which incorporates references to the burners of a gas hob and the round knobs of an oven.

1977

1979

Smeg sponsors the Ferrari Formula 1 motor racing team spearheaded by ledgendary driver Gilles Villeneuve.

1979
1979
1979
1979

1985

Quickly understanding new consumer demand for more elegant, design-led products, the company breaks tradition to collaborate with extenal architect, Guido Canali, to create a whole new range of ovens and hobs.

1985

1991

Smeg’s collaboration with important designers continues, with the company unveiling new ovens and hobs designed by architect Mario Bellini.

1991
1991

1995

The company begins working with renowed international architect, Renzo Piano. A collaboration which lead to the production of hobs, ovens, fridges and the Smeg home garden, each carrying Piano's hallmark design style.

1995
1995
1995
1995

1997

The FAB range of fridges is created, a product line which quickly become an international style icon and status symbol around the world.

1997

2002

Guido Canali collaborates with Smeg once again to design the company's new Headquarters, for which he received an honourable mention at the Milan Triennale’s “medaglia d’Oro all’Architettura Italiana” architectural awards in 2006.

2002
2002
2002
2002
2002

2008

Smeg celebrates its 60th anniversary and presents products designed alongside Marc Newson, which leads to winning the Wallpaper Design Award the following year.

2008
2008
2008
2008
2008
2008

2012

Smeg join forces with Italian fashion label, Italia Independent, to unveil a unique new denim covered fridge utilising a new material never used before. The product features a playful execution of the Smeg logo, where the E of Smeg becomes the tricolore Italian flag.

2012

2013

Smeg500, a fridge based on the design of a Fiat 500 car, is the result of an exciting collaboration between Fiat 500 and Smeg. This exclusive project brings together two brands synonymous with the world of vintage style, design and technological know how, in a brand new guise.

 

2014

Smeg launches a new range of small appliances designed by Milanise designers, Deepdesign. The range immediately wins Good Design, iF Design and Red Dot design awards.

2014

2016

Smeg teams up with Dolce&Gabbana to create the 'Frigorifero d'arte', a special edition collection of 100 hand painted fridges decorated by Sicilian artists. In the same year, Smeg's innovative built in aesthetic, Dolce Stil Novo is revealed, an aesthetic characterised by elegant black glass, employing new materials and technology. 

2016

2017

During the Salone del Mobile di Milano, Smeg and Dolce&Gabbana unveiled their latest collaboration – Sicily is my Love - a collection of small appliances adorned with Dolce&Gabbana’s signature decorative style. The same year, Portofino, a new Smeg aesthetic is also unveiled comprising professional range cookers and now fridges, inspired by the rich tones of the mediterranean fishing town.  Finally Smeg opened its global flagship store in the heart of Central London in during London Design Festival 2017.

2018

Dolce&Gabbana and Smeg continue their journey of celebrating all things "Made in Italy" and both company's shared love of creativity, art and design. Divina Cucina is born, a collection of 2 patterns: one inspired by traditional Sicilian cart decoration and the other inspired by mediterranean Maiolica ceramicware.

2018
2018

2019

Smeg unveils its new 'Vitality' appliances offering new healthy ways to cook, preserve food and reduce waste- comprising steam ovens, sous vide vacuum drawers and blast chillers. SmegConnect is also debuted, the company's system for controlled appliances remotely via phone & tablet. 2019 also saw Smeg collaborate with Walt Disney creating a unique Mickey Mouse fridge during his 90th anniversary year. Closing the year, Smeg announces the acquisition of La Pavoni, a historic Coffee machine manufacturer from Milan, since 1905.

2019
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