Smeg x Coca-Cola - limited edition unity fridge

No stranger to iconic brand partnerships, Smeg is excited to announce its collaboration with The Coca-Cola Company. Together they have created a retro-style fridge that embodies the spirit of inclusiveness, diversity, and optimism, the Smeg x Coca-Cola Unity fridge. 
Created to mark the 50^th anniversary of Coca-Cola’s iconic “Harmony” commercial, the SMEG FAB “Unity” refrigerator is a limited edition piece that forms part of Coca-Cola’s 1971 Unity collection. Each limited edition product will have an official numbered plaque to mark its authenticity.

Coke's beloved TV commercial aired in 1971 and featured a diverse group of young people singing together on an Italian hilltop that they would "like to teach the world to sing, in perfect harmony," 
Filmed during a global cultural shift, the commercial was ground-breaking for its time. The message of unity, especially in times of struggle, is something that resonates just as strongly today as it did fifty years ago.