Projects & Case Studies

Indulge in Luxury: Smeg x Sofitel's Unique Afternoon Tea Experience

Sofitel London is a five-star hotel in London's West End, just a few minutes from Smeg's London Flagship store on Regent Street St James's. Smeg  is delighted to have partnered with Sofitel to unveil a luxurious and theatrical afternoon tea using our appliances at the heart of service.

Afternoon Tea Avec Smeg

Following a series of ties ups already with Sofitel St James's, Smeg's partnership with the Five Star hotel has taken an exciting leap forward.

Sofitel have created an extraordinary and immersive Afternoon Tea experience within the enchanting ambience of the opulent surroubdings of the Rose Lounge. The lounge, adorned with Smeg's distinctive appliances into the space's decor include applainces used in the preparation of afternoon tea including breakfast sets, mixers, coffee machines and blenders.

Smeg x Sofitel London Afternoon Tea

A Culinary Adventure

Prepare to embark on a gastronomic journey guided by Sofitel's Head Pastry Chef, Lerrick Coelho, as he artfully explores flavours that seamlessly blend the finest influences from both French and Italian cuisines. Indulge in delectable delights, including panini sandwiches expertly crafted using Smeg's toaster and sandwich rack, panettone and buttercream creations mixed to perfection with our stand mixer, and affogato experiences enriched by the aromatic allure of our newest espresso coffee grinder machine.

An Interactive Experience

For younger patrons, a special treat awaits—children dining will have the opportunity to create their own smoothies using our personal blender right at their table. And, of course, tea aficionados can savour their favourite brew served from our kettle.

A Sweet Surprise

If you decide to choose the chocolate course, you could find an extra surprise and uncover a golden ticket!

Two lucky winners will be treated to a luxurious overnight stay at Sofitel, creating unforgettable memories. But that's not all; you'll also be gifted with a Smeg Stand Mixer to add a dash of culinary delight to your home. 

Experience It For Yourself

Why not combine a trip to the Smeg London Store with a trip to Sofitel's Rose Lounge to savour the unique Afternoon Tea for yourself. Simply click on the link below to make a reservation.

And if you can't make it before Christmas, don't worry—the space and menu will adapt to capture the essence of the new season. So, there's plenty of time to plan your visit and continue the celebration beyond the festive period.

Make an Afternoon Tea Reservation

Get the look


Kettles, 1.7lt / 7 cups, Pink, 50's Style
Find out more


Toaster, No. of slices: 2, Pink, 50's Style
Find out more


Stand mixer, 800 W, Black, 50's Style
Find out more


Toaster, No. of slices: 2, Decorated / Special, 50's Style
Find out more