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Smeg has partnered with DFK to create an enhanced showroom experience in the North of England, bringing together exceptional kitchen design, appliance inspiration and dedicated brand experiences under one roof.

Located on the first floor of the DFK showroom, ideally positioned between Leeds and Bradford, the dedicated Smeg space offers visitors the opportunity to explore the brand's distinctive appliance collections within a variety of beautifully designed kitchen settings.

From statement range cookers to an extensive selection of built-in appliances, the displays showcase Smeg's versatility across its signature design aesthetics: Classic, Linea, Dolce Stil Novo and Musa. Each collection offers its own distinctive interpretation of contemporary and timeless kitchen design, providing inspiration for a wide range of interiors and individual tastes.

Completing the experience is a dedicated display of Smeg small domestic appliances, showcasing the iconic designs, colours and finishing touches that bring personality to the heart of the home.

More Than a Showroom: The SMEG Experience

The partnership also establishes DFK as SMEG's dedicated northern training and experience venue, extending the relationship beyond product display to offer a programme of regional activities and events.

The space provides a purpose-designed setting for retailer training, product demonstrations, regional Smeg cookery events and bespoke customer experiences. From helping retail partners develop their product knowledge and understanding of the SMEG collection to giving consumers the opportunity to explore appliances first-hand, the venue supports engagement throughout the kitchen journey, both before and after purchase.

Through interactive demonstrations and hands-on cookery experiences, visitors can discover the features, functionality and versatility of Smeg appliances, experiencing the design and innovation behind the brand in a practical and engaging environment.

Bringing SMEG Closer to the North

The collaboration with DFK represents an exciting development for SMEG, strengthening its regional presence and creating a dedicated destination for customers, kitchen designers and retail partners to discover more about the brand.

Whether looking for inspiration for a new kitchen, exploring SMEG's latest appliance collections or taking part in a dedicated cookery or training event, the DFK showroom offers an opportunity to experience Smeg beyond the traditional retail environment.

For DFK enquiries, please email [email protected]

Visit the website https://dfk.co.uk/

How to find us

Fairfax House
Hodgson Lane
Drighlington
Bradford
BD11 1JS