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Christmas Moments at Smeg's London Store

The countdown to Christmas has begun, and the festive season is in full swing. Shoppers are once again filling the streets, embracing the joy of choosing the perfect gifts in person, surrounded by the magic of dazzling Christmas lights and store window displays.

Smeg's flagship London store is renowned for its impressive window displays, which transform throughout the year to mark seasonal events and new product launches. At Christmas however, these displays truly come alive with festive charm and an extra sprinkle of magic.

Christmas Moments to Cherish

This year's enchanting display features giant, golden festive Christmas crackers suspended mid-air, bursting open to reveal a selection of Smeg's iconic small appliances below. Each appliance is beautifully showcased on its own plinth and adorned with a classic red bow, perfectly capturing the joy of giving the ultimate Christmas gift.

The St. James Experience

When you enter the Smeg St.James store, you'll be welcomed by an array of appliances, from charming retro fridges to small appliances that make perfect gifts.

Our friendly in-store team will be on hand to guide you through the collection, helping you find the ideal gift for your loved ones. They’ll also share the latest in-store discounts you won’t want to miss.

Perfect Christmas Gifting

Whether you're shopping for family, friends or even picking up a treat for yourself, Smeg have so many kitchen gift options in store. From a classic stand mixer to make their favourite dessert to digital kitchen scales to weigh out all the ingredients.

You can even buy organic cheeses, wines and balsamic from Smeg's family Montecoppe farm, set in Parma, northern Italy, the perfect gift for foodies.

HOW TO FIND US

Smeg Flagship Store
14 Regent Street St James's
London
SW1Y 4PH

Tel: 0344 573 5573