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We are very proud of our London Flagship Store, 14 Regent Street St James’s. It’s been a monumental step for the brand and has opened up news doors for fresh and exciting opportunities. Since the store opened, we’ve hosted many exciting events, some with special celebrity guests! We have made great use of our built-in cookery theatre, based on the ground floor of the store. All the events hosted so far have been a great success and an instant sell out, which has left our customers (and us!) wanting more.

The success of the London Store has led us to our next, very exciting, project. One we are very excited to announce!
We have created two types of events tailored to you, our customers. Introducing, ‘Experience Smeg’ and ‘Smeg Essentials’!

We understand that fitting a kitchen or replacing appliances is an investment, so we have created ‘Experience Smeg’ events so that you can see how our products work, before you buy. If you’re also interested in our extended range such as the steam ovens and combination microwave, then this is one for you. ‘Experience Smeg’ is all about product information, with a touch of fun!

If you already own Smeg appliances but are wanting to know more about how they work, then ‘Smeg Essentials’ is perfect for you. We can show you how to get the best out of your appliances and offer you inspiration for using them at home with delicious recipes and tips!

 Both the ‘Experience Smeg’ and ‘Smeg Essentials’ events take place in the evenings.  A chance for you to unwind, learn, taste and see what Smeg appliances can offer.

If you’d like to book to attend one of our free ‘Experience Smeg’ or ‘Smeg Essentials’ events, or would like to find out more, please get in touch with our Smeg London Store.
Email - stjames@smeglondon.com

Telephone - 0344 573 5573