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Smeg hosts pop-up restaurant and competes in Soapbox at the 24th International Oyster Festival in Ireland


Every year, the picturesque Georgian village of Hillsborough, Co. Down, welcomes thousands of visitors from across the world. It’s the perfect stage for the International Oyster Festival which has been held there for the last 23 years. In 2016, festival 24 was bigger than ever, offering visitors a feast of food, festivities, activities and entertainment to gorge upon.

On the 1st September, day four of the festival, Smeg was part of a fantastic team who put on a Gourmet Pop-up Restaurant in aid of the Cystic Fibrosis Trust. The Festival Grand Marquee, was brimming with mouth-watering smells and tastes as the ‘Pop-Up at The Palace’ Restaurant heated up. The line-up featured a fine menu of international and local chefs, including Richard Corrigan from the Great British Menu and Derek Patterson who performs our wonderful Smeg demos. Each chef performed a live cooking demonstration of their signature dish at the fully-kitted out Smeg cooking theatre before guests were served a plate of these spoils to taste for themselves. With bellies bursting and not a clean plate in the tent, evening activities and a charity auction raised a fabulous sum. A basketball themed game, ‘The Smeg Slam Dunk’, and Smeg small appliances gifted for the auction raised £7,000, a brilliant figure that we are very proud of.

The next day, Smeg took part in the notoriously exciting soapbox race. This was the second year we have participated, both times with our glorious ‘Smeg Express’. Year two saw some minor changes, such as smaller tyres to fit regulations, but apart from that we took to the course in our trusty silver steed. The course was no match as we sped our way along the Main Street through the rain, past the busy crowds cheering everyone on. It was a brilliant experience once again and we can’t wait for the next outing!

As always this year’s festival was a true celebration of local, beautiful food and Smeg were grateful to be a part of it once again.