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'FLIP OFF' CHALLENGE AT SMEG ST JAMES'S WITH PIP AND NUT

Smeg and Pip and Nut joined forces to celebrate Pancake day!

14/02/2018

On shrove Tuesday, hosted in our London Flagship Store’s spacious theatre facility, we hosted a fabulous ‘flip off challenge’ event for Pancake day in collaboration with Pip and Nut!

We were delighted to be joined by approximately 100 guests including journalists, bloggers and influencers who watched a pancake making demonstration by our home economist, Clare Edwards. Pancakes were prepared using Smeg appliances in our purpose built theatre, including multizone induction hob and new 50’s style hand blender. Pancakes were prepared using the very best Pip and Nut ingredients including almond milk and a choice of peanut and chocolate butters for dressing. The Flip off challenge winner flipped his pancake 50 times in just 30 seconds! No mean feat!

Proving very popular, we had a styling station for finishing off our divine pancakes where our guests complemented their delicious treats with a variety of fruit, nuts, sauces and other sweet condiments. We also displayed a Smeg juice and smoothie bar to give our guests the chance to try out some of our other small appliances for tasty accompaniments. Images courtesy of @milllicent via @jadesarkhel