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The opening of Smeg’s new Flagship at 14 Regent St. St James’s has been a monumental step for the brand not just for London, but nationally and internationally. Nothing like any other Smeg showroom has been created before it.

The new St James’s Market development sits amongst stunning architecture and iconic London landmarks, alongside top luxury brands and restaurants. Split across three floors, the deluxe fit-out of the store itself echoes that of Smeg’s Milan store – clean and minimalist yet warm and welcoming. It benefits from a contemporary, modern spacious interior to inspire and share Smeg’s design values.

With a keen eye for detail, particular attention went into the materials used throughout the store. A modern, washed pallet of creams, natural woods and marble combines with textures and surfaces standing alongside the seven metre high living wall, bringing the outside inside. Striking window displays featuring Dolce and Gabbana and FIAT500 collaborations complete the look from the pavement.

Smeg St James's also offers cutting edge meeting and events spaces thanks to a dedicated design lounge located on the store's mezzanine. Underground, the impressive basement contains a purpose-built amphitheatre for cooking demonstrations. Housing over 300 products from Smeg’s vast built in collections, freestanding cooking and refrigeration collections, the extended display is also worth browsing downstairs.

Whilst in store, why not browse our latest collection of accessories and produce from Smeg’s organic parmesan cheese farm – continuing the ‘Made in Italy’ story.

We welcome you to come and visit the space and book an appointment with one of our team to discuss your plans in more detail - from the panoramic views of our mezzanine floor.

For more information please visit www.smeglondon.com