Logo Smeg

TONY THE FRIDGE TAKES ON "SMEG ENDURANCE CHALLENGE"

24/07/2013


Tony Phoenix-Morrison, also known as 'Tony the Fridge', a passionate fundraiser from Newcastle, is attempting to run 40 Marathons in 40 consecutive days along some of the most unforgiving roads and terrain the UK has to offer carrying a 42.5kg Smeg FAB10 Fridge, all in aid of The Sir Bobby Robson Foundation, the charity set up by the late England and Newcastle Manager, Sir Bobby Robson, to help detect and treat cancer early.



Tony carries the Smeg fridge as a tribute to people who have been affected by cancer and have been or are currently battling the disease
. Having lost close loved ones, family members & friends over the years he has experienced first-hand how devastating this disease can be and so decided to dedicate his life to raising awareness and fundraising in this unique and extraordinary way. As an organisation, Smeg also has been touched by cancer and wanted to do something positive to help combat the disease & support Tony's journey, in the form of selecting this cause as the company's National charity of the year 2013.

Tony first made the national news when he completed the 2011 Great North Run carrying a fridge, and then again in August 2012 when he famously completed 30 Great North Runs in 30 Days, hitting hit the headlines; championed by Chris Evans and Alan Shearer, amongst others. Tony has continued to enter and complete in excess of 50 road races half & full marathons and even successfully completed a 12 hour treadmill challenge wearing his trusty 7-stone Smeg fridge.

In April 2013 Tony took on arguably the most difficult challenge so far, a 67.1 miles non-stop 24-hour run around Newcastle’s Quayside, which was an outstanding success but of course physically and mentally demanding. However, Tony wanted to push himself further. On 3rd August 2013 Tony set off on the 'Smeg Endurance Challenge' running the full length of the country from John O'Groats to Lands End. Tony will tempt to break the world record in the process, running over 1,050+ miles across 40 days, equating a full marathon each day, with the weight of approximately 40 litres of water on his back.

Tony conceded that this latest challenge may be “a fridge too far” and went on to say “ I have never actually run 2 back to back marathons with a fridge let alone 40! But my awareness and fundraising campaign is all about tackling what is thought to be impossible and making it to the other side. Cancer can beat you to your knees if you let it! My efforts are a tribute to the fighters and hopefully an inspiration to the sufferers not to give in. I have no doubt each day will be a fight for survival but I am ready for the challenge and fully accept the struggle and toil I am about to face”.

THE ROUTE
Tony set off from John O'Groats, headed South towards Inverness, then across the Cairngorms into Edinburgh, tackling ascents of 1,500 ft along the way. From there he began running South-East along the A68 to his hometown of Newcastle-Upon-Tyne. Upon departure Tony will continue South, passing through York then into Nottingham. After Leicester he hits Milton Keynes before arriving in the capital. Leaving London Tony will run South West for the final leg of the journey, reaching the South coast at Southampton, before following the coast line Westerly past Exeter and on to Lands End. 1,053 miles, the hard way.

HOW CAN YOU HELP?

1) Come along and help cheer Tony along the route! Your support and donations will be extremely valued.

2) For up to date information on the route, please visit www.tonythefridge.com

3) Also, follow Tony the Fridge's journey on Facebook  and Twitter.


HOW CAN I DONATE TO THIS FANTASTIC CAUSE?

Please visit Tony's Just Giving page or text* FRID93 £5 to 70070. The Bobby Robson Foundation is registered charity no: 1057213.

*Please note that text donations can only be sent from UK mobile numbers. Standard network charges will apply.