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The retail industry came together on 22nd March for the Innovative Electrical Retailing (IER) Awards at the Chelsea Harbour Hotel in London and Smeg bought home two awards


The retail industry came together on 22nd March for the Innovative Electrical Retailing Magazine (IER) Awards at the Chelsea Harbour Hotel in London. The glamorous event had the biggest names in the industry dressed in their finest and cheering on their peers for each prestigious award. Smeg proudly came home with two awards. The first came courtesy of our beautiful Victoria pyrolytic oven (SFP6925PPZ). This multifunction oven doesn’t just look great, it has the technology to match, confirmed by winning the ‘Best Technical Innovation Award’ in the large domestic appliance category. In a category of stiff competition, we were very proud to receive the award.

Paul Barker, Retail Channel Director, said;

“The Victoria range is hugely popular, aesthetically, however it is wonderful for it to also be recognised for its innovative technology too. The product really does offer the whole package and is a strong offering for a retailer’s portfolio. It’s such a unique product in the marketplace.”

Shortly after, Smeg were up on stage again, this time for the ‘Best Training Award’ in the small appliance category. Smeg entered the small appliance area of the market in 2014 so to achieve this award is a testament to our hard working team behind our creative training sessions.

Clare Edwards, Training and Customer Experience Manager, commented;

“We are determined to give our retailers the best possible training experience. We believe interactive and engaging training sessions can inspire staff and really help them understand the benefits of the product. Armed with that knowledge they can confidently advise customers and provide excellent customer service. We are so excited that this has been recognised by IER and hope to continue the great work.”

The IER Awards are designed to recognise achievement in the electrical retailing sector. Many of our wonderful customers also walked away with top awards during the evening, including Stellisons, Domestic Supplies, Avensys, Purewell, Chapmans, Wellingtons and SIRIUS’ Gordon Jones who was also presented with a well-deserved lifetime achievement award.

Well done to all for such great results!